General Strategy

The General Strategy for a business articulates its value proposition, industry, market, and how the business plans to differentiate itself from its competition. This overall strategy must then be validated by formulating a business model that expresses the strategy quantitatively to confirm that it will create desired revenue, product margins, and ultimately profits.

Our Approach & Outcomes

We find this process is essential, not only for startups, but also for established small and medium-sized businesses in need of a strategy to revitalize their business in response to industry shifts. Based on a collaboratively defined general strategy, we’ve helped businesses define and develop products, evaluate their IP portfolio for potential additional value creation, refine marketing and sales strategies, as well as define an overall business structure that serves the strategic goals of the organization.