Align IP protection with your business strategies by assessing which innovations to patent, and which to protect by trade secret, trademark, or copyright. We continually assess IP strategies within the shifting context of your business environment and adjust tactics over time to maintain a competitive advantage.
For both startups and established businesses developing new products, we consider IP portfolio management as a foundation for informed discussions about creative ways to value a company's assets. For instance, the innovative parts of a new product may shape corporate identity or marketing strategies. The process of defining the product's innovations may also lead to evaluating the potential for additional products that could be developed using the same innovation, or opportunities to license the innovation for other implementations.