A well-developed Corporate Identity defines all of the ways in which a company is perceived. From defining a visual identity in terms of logos, graphics, fonts, colors, web design, and product form factors, to advertising and marketing collateral, key messages, and social media guidelines, corporate identity encompasses the means by which a company makes an impression on the world. It is usually maintained through carefully crafted Style and Usage Guides.
We help startups establish a corporate identity that speaks to the general strategy of the business and will resonate with its target market. For established businesses seeking a transformation, we develop a new corporate identity that better reflects the qualities and values of newer products or applications of new technologies. We can also adapt and expand an established corporate identity to fit new marketing strategies, such as optimizing brand designs and logos for use on social media, or optimizing websites for truly responsive design.