B2B Readiness Consulting

Preparation for implementing a B2B strategy goes beyond simply knowing the needs of an industry and having a solution that fits. It involves understanding the decision-making process within certain business structures, considering radically different marketing approaches from a B2C model, assessing your operational preparedness to support B2B client relationships, ensuring compatibility with industry standards and regulations, and more.

Our Approach & Outcomes

We helped a consumer app business expand to a B2B strategy focused on media companies by developing the app into a fully-featured platform that enabled easy-to-use integrations with established media producers and publishers, marketing the platform by focusing on the additional value it generated for media properties, respectfully managing an extensive database of copyrighted material, and developing white label versions of the app for larger B2B clients.